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| Digital Marketing Trends |
Keeping up with the latest digital marketing trends in the industry is a necessity for professionals who want a future in digital marketing.
With the pace of change and the expansion of the scope of digital marketing every year, every digital marketing agency has to continuously invest time and energy to develop its skills and learning.
By being well-versed in how algorithms work, new changes or features will benefit you first and create the most effective marketing campaigns for you and your company.
Earlier, Voice Search Optimization and Artificial Intelligence these concepts were formidable, but currently, these latest digital marketing trends are among the major concerns for most business owners.
We have also covered some digital marketing trends predictions that will dominate the industry in this year 2022 and which will be used by the digital marketing companies in India. So make sure you read till the end.
Here are the Top Digital Marketing Trends of 2022:
Voice Search Optimization:
According to Review42's research on voice search, they found that 55% of teens use voice search every day. Its mass adoption by the entire generation shows how popular voice search is going to be in the future.
Voice search, a feature we've been getting with our smartphones around 2014, has a few reasons to go ahead in a big way this year. First, the acceptance of smart speakers is increasing. 20% of households have bought smart speakers like Amazon Alexa or Google Home. The adoption of fully voice search-controlled devices is a big indicator of how used people are to this new behavior.
Secondly, Google claims that they have achieved 95% accuracy with their Voice Search. With the higher accuracy of search, the ease of use factor for voice search has increased. Now the process is personalized and engaging, with improved accuracy to match what you ask for, and the ease of using your voice to achieve results.
Third and most important, it is estimated that by 2022 50% of all online shopping will be conducted through good results. This is a huge $40 billion opportunity for digital marketers. With many growth factors indicating the rise of voice search, preparing your website for voice search will be essential for the foreseeable future.
Programmatic Advertising:
Programmatic ad buying is the use of software to purchase digital ads. Whereas the traditional method involves human interaction, and requests for offers, and quotes, programmatic shopping uses algorithms and machines to purchase ads.
Programmatic advertising is when AI is used to automate so that advertisers can target more specific audiences.
Automation is quick and efficient which ultimately increases conversions and reduces customer acquisition costs.
Chatbots:
Chatbots are considered one of the top digital marketing trends in 2022, AI-based technology using instant messaging to chat with customers and site visitors. It is designed to communicate with customers by textual or auditory methods.
Businesses can take advantage of the use of chatbots to connect with customers. Since there are many simultaneous users on a website, it is beneficial to have technology that responds to hundreds of users at once. The benefits of having a chatbot are 24/7 customer service, quick response to inquiries, and answers to simple questions.
Personalization:
If you want to outperform your competitors and make a mark in the market, you should focus on personalized content, products, emails, etc. Privatization is the next big trend that will soon become an industry standard.
According to research:
- 63% of consumers are angry that brands keep destroying generic advertising messages over and over again.
- 80% of consumers say they are more likely to do business with them if the company provides them with a personalized experience.
- 90% of consumers claim that they find personalization attractive.
The best examples of understanding the power of personalization are Amazon and Netflix, they have recommended movies individually for each user. Here are some other examples of brands currently increasingly using personalization:
Starbucks: Starbucks has introduced a gamified mobile app that tracks customer visits, customer purchase history, and their location. This personalized app allowed customers to customize their drinks, and it enabled them to receive rewards. The 'rewards system' feature on the app itself boosted revenue to $2.56 billion.
Automated and personalized email marketing:
As the name implies, automated email marketing is automatically sending emails to your customers based on a trigger or schedule you set up.
Email has always been the most reliable channel of digital marketing. Promotional emails are a great way to reach your customers and let them know what your organization has achieved or any sales you are having.
Yet largely due to the overuse of email tactics, most people have stopped responding to promotional emails. Personalized email is a great way to bring your customers' attention back and build a more engaged customer base.
Influencer Marketing:
One digital marketing trend that is about to explore new horizons is definitely Influencer Marketing. The concept of influencer marketing is very static and yet, the market feels saturated. So here's how it could change in 2022 and the next few years.
The hype about macro-influencers is not well appreciated by all audiences. The difference between true influencer marketing and staged influencers is beginning to be clearly visible. So, to take the more authentic route, companies will now use micro-influencers as well as their employees and consumers to social proof.
They can be the best brand advocates and can influence people with their genuine stories and feelings. Not that there will be any macro-influencers in 2022, but micro-influencers are likely to overtake them.
Video Marketing:
Video marketing is also one of the top digital marketing trends in 2022 and is likely to be on top in the years to come. Here are some statistics that will demonstrate the importance of including a video in your digital marketing current trends list.
- 72% of businesses say video has improved their conversion rate
- 70% of consumers say they have shared a brand video
- 52% of consumers say watching product videos gives them more confidence in online shopping decisions
- Video content is 50 times more likely to attract users than plain text.
One of the issues faced by marketers in recent years was displaying long-form text on mobile screens, as it becomes very difficult and tedious for users to read them.
International Advertising:
Digital marketing has opened global doors for every business. Now you can run ads in different countries and capture global markets. This is one of the most popular digital marketing trends because now you get to increase your audience at the same or less cost. Yes, that is correct. In some countries, you will be able to run ads at a much cheaper cost than in your own country. Thus, international advertising is a trend that is going to pick up soon.
Instagram Reels:
There is good news for Instagram reel marketers and content creators. Especially since TikTok was banned in some countries, reels have acted as the best replacement.
The good news for digital marketers is that reel is providing more than twice the engagement rate as compared to posting a normal video.
As a marketer, you can use this feature to showcase different types of content such as informational content, the organization behind the scenes, product reviews, etc.
A classic example of this is Instagram reels from Louis Vuitton, they are high quality, stunning, and very innovative. Each reel of Lois Vuitton has gone viral with an average of 5M views!
An effective reel and video content strategy are essential to attracting and retaining the attention of your customers in 2022.
User Generated Content:
People like to participate in activities, especially those related to their favorite products or services. User-generated content or UGC uses this enthusiasm of the customer and inspires them to create something of their own with the respective product and share it with the world.
UGC campaign runs on creative submissions by the customers of a product or service as per the challenge or indication given by the company. This strategy is so effective that UGC posts enjoy a 4 times higher click-through rate than normal promotional campaigns.
UGC is a great strategy for two reasons. First, it drastically reduces the time, effort, and resources required to run a campaign. UGC campaigns gather a pool of high-quality promotional material, all of which are presented at no cost to the organization from the client. Secondly, UGC enjoys a 28% higher engagement rate than normal posts, as posts from an unpaid subscriber have a much higher trust factor.
Whatsapp marketing:
WhatsApp marketing is considered to be one of the biggest and most widely used digital marketing trends in 2022. WhatsApp has completely changed the way businesses reach and engage with their customers. You can now message individually on an app that is used by all age groups and which is always checked several times a day. And you won't kick out a customer because you'll reach them through a WhatsApp Business account that helps them trust you and the credibility of your business.
Geofencing (Location Based Marketing):
Geofencing is a location-based service marketing in which an app or other software program uses text, social media advertising, email, or app notification. When a mobile device enters or exits a geographic boundary, it is known as a geo-fence.
According to research:
- Mobile ads with geofencing have double the CTR (clickthrough rate)
- Geofencing is adaptable with 92% of smartphones.
- 90% of SMS are read within 3 minutes.
- 53% of shoppers went to a retailer after receiving a location-based message.
Local SEO:
Hyperlocal SEO is a digital marketing trend that is very helpful for start-ups as well as small businesses. It has never been easier for small business owners to be able to harness the power of digital marketing to acquire customers.
The most amazing thing about this hyperlocal focus is that it gives businesses the ability to build a strong regional market for themselves. With voice search results, people writing very specific queries can easily find a way to reach you. This is a great relief for traditional businesses and especially small business owners.
The algorithmic update is huge, yet it is very easy for everyone to use and be able to implement on their websites.
According to Search Engine Watch, the main tool needed to implement your hyperlocal SEO strategy is to get a Google My Business account.
Quora Marketing:
Quora has always been perceived as a question-and-answer platform with very limited advertising or monetizing ability. Yet experts like Neil Patel write lengthy answers there to gain traction from audiences. This platform has become a recent favorite of Google, and digital marketers in 2022 need to incorporate a comprehensive strategy around Quora.
The charm of Quora marketing is the fact that it is done by individuals. Individuals carry more trust when compared to a brand because there is a human touch to the interaction and the audiences feel they are talking to a fellow person. This personal connection is what makes Quora such a great trend to follow in 2022 because the audiences are tired of listening to mass marketing by brands. Individuals, answering people’s genuine questions, makes marketing more genuine and trustable.
Social Media Stories:
In 2013, Snapchat introduced Stories of Snaps with a life span of 24 hours, which users could share with their friends as well. Later in 2016, Instagram came up with 'My Stories', which was the first platform to adopt Snapchat success stories. Facebook adopted Stories for its platform in 2017.
The use of micro-videos, content, and images really helps leverage the brand in real-time, which is a great way to increase engagement among audiences that establishes the authenticity of your brand. Brands should consider having suitable CTAs that will create a genuine connection with the audience.
Some of the benefits of social media stories are as follows:
- Take Advantage of Snapchat Geofilters
- increased engagement
- increase in website traffic
- Consistent engagement with followers
- Increase in brand awareness
- effective cost
- Opportunity to reach the younger generation
There are a few ways brands can take when posting stories:
- Take Advantage of Snapchat Geofilters
- add location tag
- Add mentions to other brands and your audience
- use polls in Instagram stories
- Add links to social media stories
- Try live video when creating stories
- Invite followers to explore more with a clear CTA
Personalized SMS Marketing:
It may not sound believable, but personalized SMS marketing is still playing with the top digital marketing trends. A lot of conversions can be achieved when SMS is sent with personalization, deadline, or any other kind of urgency.
Google Ads Smart Bidding:
There is serious competition between brands and businesses to rank high on Google search results. However, getting indexed on the top results through SEO requires a lot of effort and time. An alternative to this is paid for advertising, this makes it easier for marketers to rank at the top, so it is considered a credible digital marketing trend in 2022.
Benefits of smart bidding include:
- advanced machine learning
- Wide range of contextual signals
- flexible display control
- transparent performance reporting
Interactive Content:
Interactive content is content where the audience actively participates, rather than passively watching, reading, or listening.
When it comes to measuring effectiveness, interactive content has proven to drive traffic to websites, educate users about a brand, and increase conversions. In this way, interactive content gives marketers the ability to track interactions and better determine success.
Listed below are statistics that support this:
- 53% of all marketers report using interactive content.
- 93% of marketers agreed that interactive content is effective in educating their buyers
- 88% of marketers said that interactive content is effective in differentiating their brand from their competitors
- 33% increase in the number of interactive posts
B2B Digital Marketing Trends:
The communication between two different businesses is called B2B communication. There are several upcoming technologies set to change the way businesses function and communicate with each other in 2022. Here are some trends that will transform B2B digital marketing in 2022.
- blockchain communication
- Consolidating the Overly Large MarTech Stack
- Affordable, Theme-Based Websites
- Focus on meaningful data, not vanity metrics
The future of digital marketing is very promising and full of opportunities. With the continuous development in the field of technology, digital marketing is evolving by leaps and bounds. Thus, anyone who wants to make a career in digital marketing is on the right track. Even for someone who is a business owner and wants to integrate digital marketing, the future will demand digital marketing as a necessity, and thus now is the right time.
We hope this blog on Top Digital Marketing Trends in 2022 has been an interesting read for you! Tell us your thoughts in the comment section below.
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