Top 5 PPC Trends You Can't Ignore in 2022

Google released a total of 18 Google Ads updates in the last quarter of 2020-21. These updates are provided so that you can get the most out of your efforts. Additionally, these updates provide you with useful tips such as setting estimated mainline bids, adding new keywords, fixing keywords or ad groups without ads, and more. If you have a business and hire a PPC Agency for your business, you must keep the latest trends in your mind. Take your PPC game to a whole new level in 2022 and beyond.

So, if you're wondering what are the top trends you just can't ignore, don't worry! We will shed some light on that. So, keep reading for more!

5 PPC Trends You Can't Ignore in 2022

#1 PPC Automation

One of the biggest or most popular trends in PPC for 2022 will be automation – the use of machine learning (ML) and artificial intelligence to automate the labor-intensive work associated with Google and other search engine ads. The global automation industry is expected to expand rapidly by 2021. The market size of this process will also increase from 71.50 percent to 83.20 percent by next year. With automation, you can identify the best bidding strategies for different purposes, set bids based on conversions, block underperforming ads, and promote ads that deliver the best results. and can automatically report ad performance. I will be in a better position to prepare, and much more.

#2 Artificial Intelligence

Well! As for AI, all we can say is that it is here to stay! It is estimated that the economic impact of AI will reach $15.70 trillion by 2030. And when it comes to PPC, it will help marketers to build more powerful and result-driven campaigns. This will be especially useful for predicting the CTR of future ads, evaluating the impact of ads on Quality Score, knowing the likelihood of conversions, bid analysis to ensure maximum traffic, keyword optimization, etc. Since AI is smart enough to learn the behavior of your target audience, it can create ads more accurately to improve the overall performance of the PPC campaign.

#3 PPC and Video Ads

Before doing anything, first look at the following statistics:

• By 2022, about 82% of all consumer and business traffic will come from direct video, up from about 75% in 2017.
• In 2019, about 78% of people watched so many videos online every week
• People remember about 95% of video messages
• 92% of mobile users admit they love sharing videos with family and friends
• About 58% of people trust brands with more videos

So, now you will have a fair idea about PPC and video ads. Therefore, you must adapt to Google's vertical video ads. However, you will get 'full-funnel' videos designed by a professional and reliable PPC company in India to handle 'skippable' and 'non-skippable' in-stream ads, and 6-second bumper advertising strategies Will meet.

#4 PPC Campaign and Voice Search

Voice search is the future! So, you should focus on creating PPC campaigns according to this trend! We are stressing this because:

By the end of 2021, about 50% of all searches will be based on voice only

By the end of 2021, about 50% of customers will use voice search for purchases

By 2022, voice search-based commercial sales will reach $40 billion

If you fail to do so, you will miss out on something really beneficial to your business. You must have heard about Alexa, Siri, OK Google, etc. These devices will pave the way for future PPC ads. So, it is good to start working on this strategy now. As a bonus, you can use 'call extensions' on all your PPC campaigns so searchers can call you directly via voice search.

 #5 Alternative PPC Platforms

When it comes to PPC ads, Google and Facebook are the platforms that have dominated the segment with 37.20% and 19.60% of the total digital market share respectively. However, people are now ready to spend more time on other niche platforms as well. For example, more and more professionals are turning to LinkedIn for official interactions, while shoppers are using Amazon to shop. This is one of the main reasons why you should consider other platforms in 2020. Besides LinkedIn and Amazon, other options include Quora, Bing, and Ad Roll.

Wrapping up...

As a business, you must take advantage of these popular PPC trends to get the most out of your PPC ads. All these trends will not only help you increase your profits but will also build trust among your target customers. So, don't waste your time, join us with IncNeeds technology, Our PPC experts will evaluate your business and its exact needs to provide you with the best and predefined solutions for maximum benefits.