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| Digital marketing agency |
In order to find the best digital marketing agency, first, we need to understand "what is digital marketing", "will digital marketing benefit your business" and answer the question "how do I get more leads for my business?" - which should be the purpose of any marketing.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to "marketing companies" who commonly concentrate on TV, radio, and print marketing.
Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:
SEO Services
Search engine optimization, most commonly abbreviated to "SEO", is the process of getting your website found on search engines like Google when people make a search relevant to your business, services, or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as "keywords") to look for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and information do you want Google to read for a webpage or website and know where to place that information so search engines can find it? A good SEO company will have a proven track record of ranking websites high in the search results. Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media, and reputation marketing. SEO is also the cornerstone of effective PPC, social media, and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as "Google Advertising" or "online advertising" is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the "research" phase of making a purchase or targeted at the "buying keywords" when potential customers are looking to buy.
Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).
Unlike SEO, which can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.
PPC is highly effective when carried out in unison with SEO. A well-optimized website will improve the quality score of your Google advertising campaigns resulting in a reduced "cost per click" meaning you get more leads for your budget.
Social Media Marketing
Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in India and the number is anticipated to rise to over 2.93 billion by 2022. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.
Facebook is excellent at raising awareness during the customer's "research" stage, reminding them of your services or products during the "consideration" stage, and putting your specific products in front of potential customers at the "buying" stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and deliver a great return on investment.
A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.
Reputation Management
When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services, or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.
Digital marketing companies call this "reputation management" or "online reputation management" however, in reality, it is creating systems to generate customer reviews and customer feedback ensuring positive customer satisfaction is captured and easy to find for potential customers.
A good digital marketing company will use one of the handfuls of recognized review platforms and provide the tools and means of allowing you to capture, manage and respond to customer reviews.
IncNeeds Digital marketings are the fastest growing and best digital marketing agency in India. with over 500 PPC and 200 SEO customers all over India, they have a proven track record of delivering results for a fantastic ROI.
