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| Video Editing Agency |
For businesses, animated video marketing can help break new ground in reaching different market segments. Video marketing gives you the opportunity to tell a story, whether it's about your product or your customers. With videos, you can share compelling messages that engage with your audience and inspire them to take action. However, video marketing has to be executed properly to get the results you are looking for.
An educated videotape product Orange County digital marketing agency can draft your marketing idea and bring it to life. The agency can produce creatively animated vids that will reverberate well with your prospects to get your point across. More importantly, vids do not bring you anything and can be a long-term lead generation asset.
Below are some of the major reasons why you should use animated videos as part of your overall digital marketing campaign.
#1. Improve Conversions and Sales
Using animated videos is one of the proven ways to improve conversions and sales. According to Invisia, adding a video to a landing page can increase conversions by up to 80%. Videos can, directly and indirectly, improve sales. Prospects like to portray themselves using the products they want to buy. Therefore, you can use animated explainer videos to show visitors how a product, service, or business works.
#2. Increase Brand Awareness
Utilizing energized recordings is one of the demonstrated ways of further developing changes and deals. However, videos show great ROI and can improve your brand awareness. Making videos doesn't have to be expensive. There are dozens of affordable video editing software with pre-made animation effects that can help you create professional-looking videos with ease. The main component of a successful animated video is content that speaks to your audience.
#3. Build Confidence in Your Business
The utilization of vivified recordings may not be the least demanding web-based showcasing technique to carry out. There are ideas to be made, storyboards to be endorsed and recordings to be altered. However, it takes time to build trust. So be patient. You don't always want to push for a hard sell. Use animated videos to build trust by providing educational and entertaining content. Videos will help you increase your chances of being attracted to your offer.
#4. Generate Leads Online
Explanatory videos can help with your SEO efforts. Google loves pages with multimedia content like images and videos. When this multimedia content is optimized correctly with relevant tags, it will be crawled and indexed by search spiders. In addition, videos improve the average time spent by visitors on your site. This helps reduce the bounce rate, which is important for high search engine rankings. Videos can drive targeted traffic and lead from YouTube and Facebook to your website funnel.
#5. Capture Mobile Audience
Today, many people use mobile devices to get the information they want from social media sites. Facebook has greatly improved its video platform, making it easier to upload and share videos. You can reach your customers using mobile devices through creative animated videos. In addition, videos shared on Facebook can go viral, causing an avalanche of leads for your business.
#6. Explain Your Proposals
Are you launching a new product or service? Utilize energized recordings to make sense of how the item or administration functions. According to Wyzowl statistics, 83% of businesses that have an explainer video on their website homepage show its effectiveness in closing leads. Studies have shown that prospects are more inclined to buy products when they see them in action.
#7. Incorporate Your Prospects
The video is great for learning and easy content consumption. Sponsors are continuously going after the consideration of the present shoppers. This makes the consumers lazy to dig deep into the services or read long descriptions. Most consumers want to see a product in action just to know how it will solve their problem. There's no better way to do this than with an animated video. Animated videos can capture the attention of all kinds of possibilities, even the laziest of people. This will give you a competitive advantage, potentially doubling your leads.
#8. Get Social Impact:
All the largest social media networks, Facebook, Twitter, and Instagram, support video content. Facebook in particular has taken the video experience to the next level with the introduction of Lifestage, Live Video, and 360 Video. Instagram has Stories and 60-second videos. YouTube is on another level. These video platforms have a lot of potentials that can be nurtured to become your subscriber. Sharing animated videos on the platform will increase your following on social media and improve your influence.
Conclusion:
Video is becoming a major strategy in digital marketing. Advanced technologies and ease of distribution through channels such as video and social media sites should be strategies in your marketing arsenal. For effective animated video production, you need creativity and knowledge of human psychology. This will enable you to create impressive content at a minimal cost.
