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| Social media marketing |
Social media marketing has seen an incredible increase in popularity in recent years. Used to connect with friends and family and meet new people, platforms like Instagram are now legitimate channels for business growth. In fact, Instagram's photo and video sharing format are ideal for businesses small and large to connect with their audience, showcase their brand, and ultimately generate leads. If you're a business owner eager to take advantage of Instagram's potential, here are some things to know.
Integrate your social media accounts:
If you already have business accounts on other platforms like Facebook and Twitter, start by adding them to your Instagram profile. This will encourage your existing users to follow your new Instagram page. When you share a post on it, it will automatically be shared to your linked accounts. quick and easy!
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A great bio craft:
There isn't a lot of room for a long bio on Instagram, but that shouldn't stop you from making a great bio. The basics include your business name, a profile photo showing your brand identity, your website, and the kicker – in short, what makes your brand great in 150 characters. Add your contact information and a call-to-action button, and you're done.
Avoid hard selling at all costs:
Instagram is a social media platform whose keyword is social. While it's true that many users use it to find businesses and buy products, they want to do so without compulsion. The 'trick' is to appeal to potential customers through great content. Display your offer but do so to encourage them to buy - not to pressure them.
Upload quality photos - in the right size:
Instagram is a photo-sharing platform, so it's a no-brainer that the photos you post are of high quality. Blurry images, poorly lit, and poorly composed images are a no-no. Use high-resolution images that act as a voice for your brand. Also, size them to Instagram-friendly proportions so they don't get cropped awkwardly.
Take advantage of stories and reels:
Stories are a great way to advertise your business. Fun, creative and concise, it is rapidly replacing feed posts in popularity. That's because it's engaging, feels authentic, and humanizes brands. Additional features like stickers, GIFs, music, polls, and more provide attractive decoration options that make ads, updates, and the content you post fit your audience. Once you reach 10,000 followers and above, you get the coveted 'swipe up' feature that lets you add a specified link that your audience can follow.
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A new feature, Reel, is another tool you can use to run a business. It lets you create short 15-second or 30-second videos that you can edit and add effects to. This is a great way to entertain your audience and spread the message of your brand. Reels can be shared on your feed and explore page where they will be visible to more people.
Use reporting tools:
This is all well and good for building solid materials but you need to know how well it performs. Which positions have the most engagement? How are you stacking up against your competitors? Which hashtags perform best? The Instagram reporting tool lets you analyze your data to show what content your audience likes. You can then use this information to tailor the content to get the most engagement and make the most impact.
Organize Award Contests:
Who doesn't love the chance to win something without paying anything? Contests are a smart way to encourage engagement, build followers, and get them interested in your brand. You can also collaborate with influencers for greater reach. Create a unique hashtag, ask people to comment and tag others, and reward your product/service as a reward.
You know only Instagram has 500 million daily active users (DAUs) and 1 billion monthly active users (MAUs). That’s a massive number that’s only expected to grow. With this, we can also expect more innovative features. It’s high time to ride ‘The Gram’ wave and take your business places.
