Believe it or not, 2022 is here. Are you ready for the changes ahead? Digital marketing continues to grow in leaps and bounds. Today it is important for every business to have a plan. But the digital world changes so quickly. How can your business run?
That's why we are covering the top 6 essential strategies for your 2022 marketing strategy. All these strategies are easy to implement and result-based.
#1: Leverage an Organic Social Media Presence
At this point in time, we all know that advertising on social media is valuable. But in 2022 it will be necessary to set up an organic social media platform. An organic presence builds trust and intimacy with potential and existing customers in a way that paid to advertise cannot.
Here's how to establish an organic social media presence:
- Share content on your social media platforms at least 2-3 times a week
- Focus on value-based content
- Show on video via Instagram Live, Reels, Tiktok, or Twitter to build trust
#2: Save time with automated messaging
Time. We can all use more of it! If you're not taking advantage of canned responses and automated messaging, you're burning hours of your day. Responding to messages on social media accounts or email inquiries is a repeat requirement for every business. Make the most of your time by crafting awesome canned or automated responses that apply to specific inquiries.
Here's how to implement automated communication:
- Make a list of repetitive questions that you get on a daily basis
- Create a great response to each of these inquiries
- To apply these reactions to your Facebook and Instagram, check out Meta's automatic response feature. Add these responses to your email's predefined responses as well.
#3: Leverage Your Online Following for Market Research
First-party data will be king in 2022. Digital marketers will not be able to target customers for years using third-party data. Instead, you need to find ways to build lasting relationships with the customers who interact with you online and leverage them for market research. Your email campaigns and social media materials can be perfect sources for this research.
Here's how to use your customers and followers for market research:
- Track links to your content to follow what customers are most interested in
- Communicate with your customers and followers as insiders within your company. Ask for feedback using questions like these:
#4: Build a referral program
Did you know that people are 90% more likely to buy from a company if their friend recommends it? Word-of-mouth marketing is essential for a small business. More than 80% of Americans say they'll look for referrals from friends when they shop. One of the best ways to encourage this as a small business is to create a referral program.
Here's how to create your own small business referral program:
- Keep it Simple with an Attractive and Clear Call to Action (CTA)
- Encourage customers to share with a friend
- Make it easy to share referral links on social media
- Check out these examples of successful referral programs
#5: Focus on User Experience
Our digital world is full of advertisements. Customers are longing for more than a catchy advertisement, it is an exceptional user experience. And small businesses are in the perfect place to stand out as unique. In 2022, improve your user experience by following the customer's journey with your brand from introduction to purchase. As customers become fans of your business, a great user experience will increase your word-of-mouth referrals.
Here's how to stand out as a business by creating a unique user experience:
- Outline each stage of the relationship with a client who may not have any information to recommend your business, including:
- being aware of your brand
- Comparing you with other businesses, taking into account your services and products
- retail store
- Relationships and customer loyalty after purchase
- Becoming a Brand Fan and Advocate
- Ask "How can we improve the user experience through each of these steps?"
Keep all communication and interactions unique, personal and clear
#6: Stay on target with exceptional content on fewer channels
Here's another tip to help you save time and energy. As a small business, it can be challenging to identify which online platform to use. The number of online platforms today (Facebook, Twitter, Instagram, TikTok, and YouTube, to name just a few!) can make digital marketing feel like a wild goose chase. Choose at least 1-3 channels to focus on in 2022.
Here's how to choose the right platform for your business:
- Start your business today. ask:
- Which channels are we currently on?
- From which channels have we got success?
- What type of content (video, images, text) works best for our brand?
- Then review the list of social media and online platforms. ask:
- What type of content (video, images, text) is this platform focused on?
- How long does it take to create content for this channel?
- On which channels are our competitors successful?
Why not stick to the 2021 Marketing Tactics?
Running a business requires a lot of moving parts. It can be very tempting to strategize once and stick to that strategy for years. If this is you, beware: you are getting old in a fast-paced digital world. What worked yesterday will not work today or tomorrow.
Make your life easier: Check your marketing strategies regularly. As the world evolves, it becomes easier and easier to make small improvements. It is challenging and confusing to go back through months or years of online development to completely revamp your marketing strategy. Introduce these simple tips to your marketing strategy meeting for 2022. Try these marketing strategies once, and come out on top.
