Advertising specialists have highlighted the significance of an internet-based content procedure working around quality substance for business development. To truly achieve long-term marketing success, one must create, publish and distribute content that converts.
"With regards to content quality, we don't mean like the text of your articles," makes sense Muller. “It really is the quality of your overall website – and that includes everything from the layout to the design.”
So, what does quality content mean? Looking at Google's definition of quality content, it is clear that what we knew about quality website content was actually a small fraction of the content Google viewed. This blog explores what the reality of quality content is and how to write good website content as part of your search engine optimization (SEO) and online content strategy.
How We Usually Define Quality Content for SEO: The E-A-T Principle
For many years, business owners and quality content writing service professionals focused on the idea that content quality was based on specific text characteristics. Features like these describe what quality content must be visible for SEOs to perform well on search engine result pages (SERPs). This also includes:
• word count
• readability
• Vocabulary and Grammar
• Ability to address user intent
• Productivity
Guided by these characteristics, marketers and quality content writing service professionals turn to the E-A-T principle as their primary guide to producing converted content. It stands for Expertise, Authoritativeness, and Trustworthiness: the three key aspects that provide credibility and the overall value a piece of website content provides.
• Expertise: The writer has in-depth knowledge of a particular subject.
• Authoritativeness: Indicates whether the knowledge shared by the author is reliable.
• Trustworthiness: Indicates whether the author and the domain on which the content is hosted can be trusted.
What is Quality Content Meaning? According to Google
In the Google SEO Office-Hours Hangout, Google's John Mueller shares a broad definition of quality content. As referenced above, Google doesn't simply take a gander at the text to decide the degree of value in satisfying composition for a specific space. Instead, it looks at the content in terms of user experience (UX) and rates the quality of the content based on the overall website quality.
As referenced above, Google doesn't simply take a gander at the text to decide the degree of value in happy composition for a specific space.
Quality Content Meaning, according to Google, incorporates and goes beyond text attributes and the E-A-T principle. It is much more detailed than we think quality content should be and rates the quality of the content in relation to your website, including its images, load speed, layout, originality, and structure - essentially all the technicalities of your website.
Why does the Google definition matter?
What does quality content mean now in light of Google's broad definition of content quality? In short, Google's approach to what quality content means is changing the way we look at content writing and your online content strategy as a whole. Instead of focusing on how to write good website content, it forces us to focus on UX writing and its overall UX.
Characteristics of high-quality material
John Mueller's response highlights the various properties of a material to be classified as a 'quality material'. Here are some of the characteristics of high-quality content, which we have identified by Google definition to show you how to write good website content. Performs well on SERPs.
1. It responds to the search intent
Quality blogs identify the intent behind the search and can satisfy a user's need. This means placing more emphasis on SEO keyword research to create content that matches their intent. By doing thorough SEO keyword research in the beginning, you can identify the intent behind frequently used search terms and create suitable content that the user is looking for.
For example, if a user searches for general information about a topic, they will most likely be off the page if they stumble upon content focused on selling a product. Instead, answer their question as expected, by creating quality blogs that provide them with the information they need.
2. It's Readable
Regardless of the length of the content you produce, your content must still be readable in order to be engaging. It depends on a number of factors, including the complexity of the words you use, the verbosity of your sentences, spelling, grammar, and the use of industry-specific jargon.
Here are some best practices for making your content more readable:
• Break text into pieces to make them scannable.
• Use appropriate subheadings to divide the information.
• Add scenes and breaks to the text to support your statements.
• Explain your point as briefly as possible.
• Avoid complex words.
3. It is properly formatted
The legitimate design makes it more straightforward for perusers to find the data they are searching for on the page. Often, readers rarely read the entire blog to get an answer to their questions. Instead, they scan through the text and use the various clues in the text to find what they are looking for in the shortest amount of time possible. Hence comprehensibility is fundamental and consequently, it should be appropriately designed.
Here are some properties of properly formatted content:
• Using ordered lists to highlight a sequence.
• Using bullet points to highlight text in cases where the sequence is unimportant.
• Creative use of bold and capital letters to emphasize a point.
4. It's Thoroughly Researched
The E-A-T principle still matters in quality content writing and is reflected in the amount of research you do because it determines the depth of knowledge you will be able to share with your readers. It helps to demonstrate your expertise and authority in the subject matter while communicating that you are undoubtedly a reliable source of information.
When writing on a particular topic, always make sure to cite reliable sources. Find relevant data that can back up your claims. Above all, use current or up-to-date studies to make sure you're only providing accurate information. This also matters when you are writing about personal experiences or sharing your perspective on a topic.
5. This UX is optimized for
As mentioned above, the quality of the content is not just about the text. How your content looks and feels matters as much as what it reads. As the UX writing experts say: Content delivery matters as much as the content.
Here are a few different ways you can ensure your substance is streamlined for UX:
• Introduce hierarchies for content with visual weights and proper layout.
• Use attractive typography to make it easy to read.
• Add more negative space between lines of content.
• Improve page load speed.
• Make sure your content is well-read on different devices.
Expect to get as much value out of a technical SEO agency as an SEO content writing service, due to the UX aspect of quality content.
CONCLUSION:
As we learned here today, the quality of the content is not just about the text and its various features. Instead, Google looks at your site as a whole to qualify whether the content you share is actually of high quality. And because quality content is a vital component of any high-converting digital marketing strategy, paying attention to your website's design and UX greatly improves your ability to perform on SERPs.
Do you need help maximizing the benefits of high-quality content? We are a technical SEO agency providing comprehensive digital marketing services that bring you closer to your goals. We also offer content marketing and SEO content writing service that helps you leverage converted content, while our UX design services improve your performance on the SERPs. Contact us today for a free consultation.
