Understanding SEO is essential to boost your search ranking and traffic. People today are more likely to look up products and services on the web before making a purchase, and hence, you need to rank among the first few results of Google’s search.
Once your website reaches there, you will have better visibility among your customers leading to more traffic, more conversions, and ultimately, an increased revenue.
Most of your website traffic is going to come from a search query, and that’s why optimizing your website for search engines is so important. However, that doesn’t happen overnight.
To be on the top of your game, you need to invest in a lot of research and experimentation as well as be mindful of the constant updates that Google’s algorithms go through. Keeping this in mind and along with a bit of practice, you can improve your SEO game.
In this post, we’re going to take a look at the top 9 SEO tips to help you drive quality traffic to your website the right way.
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1. Write for humans first, search engines second
Sometimes, bloggers and content creators tend to resort to the old methods of SEO, where the mere use of keywords could rank your pages irrespective of whether your content was engaging or valuable or not. But now, that simply won’t work.
Presently, you have to focus more on how people engage with a particular brand, product, or service.
So, how do you create content for users first before search engines?
Well, you can start with the intent of helping someone with your content and forget that search engines like Google exist. Funny enough, when your focus is on your users first, you will actually end up writing helpful content that search engines will reward.
2. Make sure your website is fast.
Slow-loading site is a ‘Big NO’ in SEO and the marketplace of today. If your page is slow to load, it can frustrate the user experience as well as increase your bounce rate. Ultimately, this will discourage people from buying your product. Even a delay of one second in your page load time can result in a significant loss of conversions. In the mind of your prospects, a site that loads slowly is untrustworthy.
3. Blog regularly
Blogging is quite effective to grow your organic site traffic. Although it isn’t a ranking factor in itself, blogs help with several essential things.
When you regularly update your site with high-quality blog posts that cover topics relevant to your target audience, the overall performance of your website in search engines becomes better.
Google wants its users to get the best information that is out there. Regular blogging signals search engines that the website is alive and offers updated and fresh content. Moreover, your website gets indexed more often and stays on the radar as well.
Users immediately lose some trust if they find information that hasn’t been updated in a long time. It could be possible that the company went out of business or provided information that was debunked after the last update. So, a blog is a practical tool to add fresh content to your website regularly
4. Use long-tail keywords
There might be a lot of popular keywords in the market and in your list that you would want to use for your blog. But, don’t go with it. You should rather go for keywords that are more specific to the product or service that you are offering.
Targeting long-tail keywords is an amazing SEO tactic because long-tail keywords are more specific and users will usually type a long-tail keyword when they are searching for something. Although long-tail keywords get less search traffic, they can bring in higher conversion value. Using long-tail keywords will ensure that your website gets new and motivating audiences.
5. Answer questions on Quora
Quora is a question-and-answer site where people post questions on a variety of topics or answer them. It is an excellent platform that you can use to answer questions in your niche, and in the process, build your authority on the particular subject and generate traffic for your website.
Answering questions on Quora can literally help you accumulate thousands of views on your answers which can translate into traffic and sales to your website.
6. Update your content from time to time
If it’s been a while since you started blogging, you would have several content or blog posts in your archives that you can update and repurpose. Some of the blogs might also be bringing a good amount of organic traffic to your website. You can improve these blogs and their authority so that they can rank higher in the SERPs.
Step 1: Work on the headlines: The headlines of your blog are probably the first thing that your users are going to read. If it’s not good enough to hold their attention, they might bounce back from your blog. So, it is essential to write a catchy headline that also briefly tells your reader what your blog is about. Also, remember to add the SEO keyword in the headline.
Step 2: If you can, try to add user testimonials: User testimonials can work wonders for marketing success. A piece of content containing customer or user testimonials is more likely to be successful. Your authority and influence will touch new heights.
Step 3: Replace old data and images with new ones: Data is always changing. The data you included in your earlier blog may have changed now. So, take care to keep your data accurate and reliable. You will probably also need to update your blog with new and fresh images so that everything is in line with your current branding.
Other things you need to update are old quotes, broken links, keywords you want to rank for, case studies, etc.
7. Build SEO-Optimized Landing Pages
A landing page that is SEO optimized and has a great design can increase lead generation and sales. Your landing pages act as gateways that bring in more search traffic and capture new users. Hence, it is recommended to go the extra mile to create a professional, clean and modern layout with your landing pages. Following are some of the key elements that make a landing page great.
Avoid navigation. Your users need to stay on the page and post useful and informative content
Use a call to action – this may ask them to sign up for your email service, download a product, or take any other type of action
Landing pages are capable of generating good income for you. Research has shown that businesses that have about ten to fifteen landing pages have 55 percent more conversions than businesses that have fewer or less-optimized landing pages.
8. Make sure your website is mobile friendly
Currently, a significant portion of user engagement comes from mobile devices. Therefore, it has never been so important to optimize your site to work well on mobile devices.
In May 2016, Google launched an update to its search algorithm that improves the rank of mobile-friendly and responsive websites.
In addition, sixty percent of all daily searches are now being done from mobile devices. Looking at these statistics, you simply cannot ignore the importance of having a mobile-friendly website. Having a mobile-friendly website is no longer a luxury, it is now a basic standard.
9. Valuable Content Post on Social Media
If you think that only creating great content can get you on the SERPs, you are wrong. If you are not active people will not get your content. And one of the best ways to increase traffic to your website is by promoting your content on various social media channels.
You can try posting short and catchy links on Twitter or use Google+ promotions to get your site featured in personalized search results. You have to target relevant communities on the web where your target audience spends most of their time. Some places where you can find those communities are Facebook Groups, Slack, Reddit, Forums, etc.
Final thoughts
SEO and its importance are increasing by leaps and bounds. It doesn't matter whether you are running a big business or a small business. An online presence is what matters and is a real demand of the modern tech-driven world. More and more people are on the go and connected with their mobile devices. In addition, mobile devices have also become so powerful that they can perform most of the tasks that a computer can do.
So, if you want to grow your business, you have to drive a lot of traffic to your website. This is possible only if you work with the rules of SEO. SEO is a huge field, and the tips mentioned above are just some of the things you can do to boost your website traffic and grow your business globally. if you hire an SEO agency for your business there are many reputed companies in the market of Delhi.
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